%0 Journal Article
%T A Cross-Validity Comparison of Conjoint Analysis and Choice Models at Different Levels of Aggregation
%A Moore, William
%A Gray-Lee, Jason
%A Louviere, Jordan
%J Marketing Letters
%V 9
%N 2
%P 195-207
%@ 0923-0645
%D 2004-10-04
%I Kluwer Academic Publishers
%~ DeepDyve