%0 Journal Article
%T Impact of Luxury Brand Retailer Co-Branding Strategy on Potential Customers: A Cross-Cultural Study
%A Wang, Shih-Ching
%A Soesilo, Primidya K.
%A Zhang, Dan
%J Journal Of International Consumer Marketing
%V 27
%N 3
%P 237-252
%@ 1528-7068
%D 2015-05-27
%I Routledge
%~ DeepDyve