%0 Journal Article %T Market orientation: Review, refinement, and roadmap %A Jaworski, Bernard J. %A Kohli, Ajay K. %A , %J Journal of Market-Focused Management %V 1 %N 2 %P 119-135 %@ 1382-3019 %D 1996-01-01 %I Springer Science and Business Media LLC %~ DeepDyve