%0 Journal Article %T Developing Global Service Innovation Capabilities: How Global Manufacturers Address the Challenges of Market Heterogeneity %A Parida, Vinit %A Sjödin, David Rönnberg %A Lenka, Sambit %A Wincent, Joakim %J Research Technology Management %V 58 %N 5 %P 35-44 %@ 1930-0166 %D 2015-09-01 %I Taylor & Francis %~ DeepDyve