%0 Journal Article
%T Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
%A Bagchi, Rajesh
%A Li, Xingbo
%J Journal of Consumer Research
%V 37
%N 5
%P 888-901
%@ 0093-5301
%D 2011-02-01
%I University of Chicago Press
%~ DeepDyve