%0 Journal Article %T Balancing Profitability and Customer Welfare in a Supermarket Chain %A Chintagunta, Pradeep %A Dubé, Jean-Pierre %A Singh, Vishal %J QME %V 1 %N 1 %P 111-147 %@ 1570-7156 %D 2004-10-17 %I Kluwer Academic Publishers %~ DeepDyve