%0 Journal Article
%T The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior
%A Berman, Jonathan Z.
%A Levine, Emma E.
%A Barasch, Alixandra
%A Small, Deborah A.
%J Journal of Marketing Research
%V 52
%N 1
%P 90-104
%@ 0022-2437
%D 2015-02-01
%I SAGE Publications
%~ DeepDyve