%0 Journal Article
%T Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships
%A Bauer, Brittney C.
%A Carlson, Brad D.
%A Arnold, Mark J.
%J Psychology and Marketing
%V 40
%N 12
%P 2539-2558
%@ 0742-6046
%D 2023-12-01
%I Wiley Subscription Services, Inc., A Wiley Company
%~ DeepDyve