%0 Journal Article
%T Baby Boomers' Attitudes towards Product Placements
%A Schmoll, Nicole M.
%A Hafer, John
%A Hilt, Michael
%A Reilly, Hugh
%J Journal of Current Issues & Research in Advertising
%V 28
%N 2
%P 33-53
%@ 2164-7313
%D 2006-09-01
%I Taylor & Francis Group
%~ DeepDyve