%0 Journal Article
%T Functional matching effect in CRM: Moderating roles of perceived message quality and skepticism
%A Manuel, Eleonora
%A Youn, Seounmi
%A Yoon, Doyle
%J Journal of Marketing Communications
%V 20
%N 6
%P 397-418
%@ 1466-4445
%D 2014-11-02
%I Routledge
%~ DeepDyve