%0 Journal Article
%T Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
%A Mehta, Ravi
%A Zhu, Rui (Juliet)
%A Cheema, Amar
%J Journal of Consumer Research
%V 39
%N 4
%P 784-799
%@ 0093-5301
%D 2012-12-01
%I University of Chicago Press
%~ DeepDyve