%0 Journal Article
%T Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions
%A Park, C. Whan
%A Jun, Sung Youl
%A Macinnis, Deborah J.
%J Journal of Marketing Research
%V 37
%N 2
%P 187-202
%@ 0022-2437
%D 2000-05-01
%I SAGE Publications
%~ DeepDyve