%0 Journal Article %T On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior %A Holbrook, Morris, B. %A O&apos, %A Shaughnessy,, John %J Journal of Consumer Research %V 15 %N 3 %P 398-402 %@ 0093-5301 %D 1988-12-01 %I University of Chicago Press %~ DeepDyve