%0 Journal Article %T Understanding individual adoption of mobile booking service: an empirical investigation. %A Wang, Yi-Shun %A Liao, Yi-Wen %J Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society %V 11 %N 5 %P 603-5 %D 2009-02-19 %~ DeepDyve