%0 Journal Article
%T Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences
%A Gupta, Pola B.
%A Gould, Stephen J.
%J Journal of Current Issues & Research in Advertising
%V 19
%N 1
%P 37-50
%@ 2164-7313
%D 1997-03-01
%I Taylor & Francis Group
%~ DeepDyve