%0 Journal Article
%T Repositioning for Changing Preferences: The Case of Beef versus Poultry
%A Anderson, Eugene, W.
%A Shugan, Steven, M.
%J Journal of Consumer Research
%V 18
%N 2
%P 219-232
%@ 0093-5301
%D 1991-09-01
%I University of Chicago Press
%~ DeepDyve