%0 Journal Article
%T The Effect of Word of Mouth on Sales: Online Book Reviews
%A Chevalier, Judith A.
%A Mayzlin, Dina
%J Journal of Marketing Research
%V 43
%N 3
%P 345-354
%@ 0022-2437
%D 2006-08-01
%I SAGE Publications
%~ DeepDyve