%0 Journal Article
%T The role of brand personality in charitable giving: An assessment and validation
%A Venable, Beverly T.
%A Rose, Gregory M.
%A Bush, Victoria D.
%A Gilbert, Faye W.
%J Journal of the Academy of Marketing Science
%V 33
%N 3
%P 295-312
%@ 0092-0703
%D 2005-06-01
%I Springer-Verlag
%~ DeepDyve