%0 Journal Article %T Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability %A Menguc, Bulent %A Auh, Seigyoung %A Yannopoulos, Peter %J The Journal of Product Innovation Management %V 31 %N 2 %P 313-328 %@ 0737-6782 %D 2014-03-01 %I Wiley Subscription Services, Inc., A Wiley Company %~ DeepDyve