%0 Journal Article
%T What motivates consumers to teleshopping? The impact of TV personality and audience interaction
%A Currás‐Pérez, Rafael
%A Ruiz‐Mafé, Carla
%A Sanz‐Blas, Silvia
%J Marketing Intelligence & Planning
%V 29
%N 5
%P 534-555
%@ 0263-4503
%D 2011-08-02
%I Emerald Group Publishing Limited
%~ DeepDyve