%0 Journal Article
%T Products with Branded Components: An Approach for Premium Pricing and Partner Selection
%A Venkatesh, R.
%A Mahajan, Vijay
%J Marketing Science
%V 16
%N 2
%P 146-165
%@ 0732-2399
%D 1997-05-01
%I Edinburgh University Press
%~ DeepDyve