%0 Journal Article
%T Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments
%A Baumgartner, Hans
%A Sujan, Mita
%A Padgett, Dan
%J Journal of Marketing Research
%V 34
%N 2
%P 219-232
%@ 0022-2437
%D 1997-05-01
%I SAGE Publications
%~ DeepDyve