%0 Journal Article %T Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus %A Arnold, Mark J. %A Reynolds, Kristy E. %A , %J Journal of Retailing %V 85 %N 3 %P 308-320 %@ 0022-4359 %D 2009-09-01 %I Elsevier BV %~ DeepDyve