%0 Journal Article
%T Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective
%A Sujan, Mita
%A Bettman, James R.
%A Baumgartner, Hans
%J Journal of Marketing Research
%V 30
%N 4
%P 422-436
%@ 0022-2437
%D 1993-11-01
%I SAGE Publications
%~ DeepDyve