%0 Journal Article
%T An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy
%A Laczniak, Russell N.
%A Grossbart, Sanford
%J Journal of Public Policy & Marketing
%V 9
%N 1
%P 85-99
%@ 0743-9156
%D 1990-01-01
%I SAGE Publications
%~ DeepDyve