%0 Journal Article
%T Total Global Strategy: Managing for Worldwide Competitive Advantage
%A Lascu, Dana-Nicoleta
%A Yip, George S.
%A ,
%J Journal of Marketing
%V 58
%N 3
%P 121
%@ 0022-2429
%D 1994-07-01
%I SAGE Publications
%~ DeepDyve