%0 Journal Article
%T “What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products
%A Moreau, C. Page
%A Markman, Arthur B.
%A Lehmann, Donald R.
%J Journal of Consumer Research
%V 27
%N 4
%P 489-498
%@ 0093-5301
%D 2001-03-01
%I University of Chicago Press
%~ DeepDyve