%0 Journal Article
%T Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media
%A Hirschman, Elizabeth C.
%A Thompson, Craig J.
%J Journal of Advertising
%V 26
%N 1
%P 43-60
%@ 1557-7805
%D 1997-03-01
%I Taylor & Francis Group
%~ DeepDyve