%0 Journal Article
%T Evaluating Media Performance by Gratifications Sought and Received
%A McLeod, Jack M.
%A Bybee, Carl R.
%A Durall, Jean A.
%J Journalism Quarterly
%V 59
%N 1
%P 3-5
%@ 0022-5533
%D 1982-03-01
%I SAGE Publications
%~ DeepDyve