%0 Journal Article
%T Understanding the Interactive Effects of Emotional Appeal and Claim Strength in Health Messages
%A Lang, Annie
%A Yegiyan, Narine S.
%J Journal of Broadcasting & Electronic Media
%V 52
%N 3
%P 432-447
%@ 1550-6878
%D 2008-08-08
%I Taylor & Francis Group
%~ DeepDyve