%0 Journal Article %T Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier %A Wu, Jie %A Wu, Zefu %A , %J Industrial Marketing Management %V 46 %P 183-192 %@ 0019-8501 %D 2015-04-01 %I Elsevier BV %~ DeepDyve