%0 Journal Article %T Looking East–Looking West: Exploring the Views of Hong Kong University Students About Traditional Chinese Cultural Values in Terms of the Delivery of Foreign Programs %A Willis, Mike %J Journal Of Marketing For Higher Education %V 13 %N 1-2 %P 159-177 %@ 1540-7144 %D 2004-01-28 %I Taylor & Francis Group %~ DeepDyve