%0 Journal Article
%T Does Attitude toward the Ad Endure? The Moderating Effects of Attention and Delay
%A Chattopadhyay,, Amitava
%A Nedungadi,, Prakash
%J Journal of Consumer Research
%V 19
%N 1
%P 26-33
%@ 0093-5301
%D 1992-06-01
%I University of Chicago Press
%~ DeepDyve