%0 Journal Article %T Sociocognitive Dynamics in a Product Market %A Rosa, José Antonio %A Porac, Joseph F. %A Runser-Spanjol, Jelena %A Saxon, Michael S. %J Journal of Marketing %V 63 %N 4_suppl1 %P 64-77 %@ 0022-2429 %D 1999-10-01 %I SAGE Publications %~ DeepDyve