%0 Journal Article
%T A Comment on “Evaluating and Improving Argument-Centered Works in Marketing”
%A Sterrett, S. Martin
%A Smith, Daniel C.
%J Journal of Marketing
%V 54
%N 2
%P 83-88
%@ 0022-2429
%D 1990-04-01
%I SAGE Publications
%~ DeepDyve