%0 Journal Article
%T The Effects of Advertisement Structure, Message Sidedness, and Performance Test Results on Print Advertisement Informativeness
%A Earl, Ronald L.
%A Pride, William M.
%J Journal of Advertising
%V 9
%N 3
%P 36-46
%@ 1557-7805
%D 1980-10-01
%I Taylor & Francis Group
%~ DeepDyve