%0 Journal Article
%T An Alternate Interpretation of the Linear Learning Model of Brand Choice
%A Srinivasan,, V.
%A Kesavan,, R.
%J Journal of Consumer Research
%V 3
%N 2
%P 76-83
%@ 0093-5301
%D 1976-09-01
%I University of Chicago Press
%~ DeepDyve