%0 Journal Article
%T Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience
%A van Noort, Guda
%A Voorveld, Hilde A.M.
%A van Reijmersdal, Eva A.
%A ,
%J Journal of Interactive Marketing
%V 26
%N 4
%P 223-234
%@ 1094-9968
%D 2012-11-01
%I Elsevier BV
%~ DeepDyve