%0 Journal Article
%T Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond
%A Wernerfelt, Birger
%A ,
%J The RAND Journal of Economics
%V 19
%N 3
%P 458
%@ 0741-6261
%D 1988-01-01
%I Wiley
%~ DeepDyve