%0 Journal Article %T A new product growth model with a dynamic market potential %A Mahajan, Vijay %A Peterson, Robert A. %A Jain, Arun K. %A Malhotra, Naresh %A , %J Long Range Planning %V 12 %N 4 %P 51-58 %@ 0024-6301 %D 1979-08-01 %I Elsevier BV %~ DeepDyve