%0 Journal Article
%T The Buy-in Benchmark: How Staff Understanding and Commitment Impact Brand and Business Performance
%A Thomson, Kevin
%A de Chernatony, Leslie
%A Arganbright, Lorrie
%A Khan, Sajid
%J Journal of Marketing Management
%V 15
%N 8
%P 819-835
%@ 1472-1376
%D 1999-11-01
%I Taylor & Francis Group
%~ DeepDyve