%0 Journal Article
%T A Comparison of Market Share Models and Estimation Procedures
%A Ghosh, Avijit
%A Neslin, Scott
%A Shoemaker, Robert
%J Journal of Marketing Research
%V 21
%N 2
%P 202-210
%@ 0022-2437
%D 1984-05-01
%I SAGE Publications
%~ DeepDyve