%0 Journal Article %T Multidimensional Scaling: An Introduction and Comparison of Nonmetric Unfolding Techniques %A Green, Paul E. %A Carmone, Frank J. %J Journal of Marketing Research %V 6 %N 3 %P 330-341 %@ 0022-2437 %D 1969-08-01 %I SAGE Publications %~ DeepDyve