%0 Journal Article
%T Human Behavior: An Inventory of Scientific Findings
%A Davison, W. Phillips
%A Berelson, Bernard
%A Steiner, Gary A.
%A ,
%J Journal of Marketing Research
%V 1
%N 4
%P 72
%@ 0022-2437
%D 1964-11-01
%I JSTOR
%~ DeepDyve