%0 Journal Article %T Generic Product Strategies for Emerging Market Exports into Triad Nation Markets: A Mimetic Isomorphism Approach %A Brouthers, Lance Eliot %A O'Donnell, Edward %A Hadjimarcou, John %J Journal of Management Studies %V 42 %N 1 %@ 0022-2380 %D 2005-01-01 %I Wiley Subscription Services, Inc., A Wiley Company %~ DeepDyve