%0 Journal Article
%T The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules
%A Rust, Roland T.
%A Leone, Robert P.
%J Journal of Marketing Research
%V 21
%N 1
%P 89-99
%@ 0022-2437
%D 1984-02-01
%I SAGE Publications
%~ DeepDyve