%0 Journal Article %T All Cues Are Not Created Equal: Obtaining Attitude Persistence under Low-Involvement Conditions %A Sengupta, Jaideep %A Goodstein, Ronald C. %A Boninger, David S. %J Journal of Consumer Research %V 23 %N 4 %P 351-361 %@ 0093-5301 %D 1997-03-01 %I University of Chicago Press %~ DeepDyve