%0 Journal Article %T Adaptive Conjoint Analysis: Some Caveats and Suggestions %A Green, Paul E. %A Krieger, Abba M. %A Agarwal, Manoj K. %J Journal of Marketing Research %V 28 %N 2 %P 215-222 %@ 0022-2437 %D 1991-05-01 %I SAGE Publications %~ DeepDyve