%0 Journal Article
%T Marketing and Development in Third World Contexts: An Evaluation and Future Directions
%A Joy, Annamma
%A Ross, Christopher A.
%J Journal of Macromarketing
%V 9
%N 2
%P 17-31
%@ 0276-1467
%D 1989-12-01
%I Sage Publications
%~ DeepDyve