%0 Journal Article
%T Synergistic and cannibalization effects in a partnership loyalty program
%A Dorotic, Matilda
%A Fok, Dennis
%A Verhoef, Peter C.
%A Bijmolt, Tammo H. A.
%J Journal of the Academy of Marketing Science
%V 49
%N 5
%P 1021-1042
%@ 0092-0703
%D 2021-09-01
%I Springer US
%~ DeepDyve